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Local Search: Location, Location, Location

February 10, 2022 12:00 PM - 1:00 PM (CST)

Description

This is the third class in NARIGC's Marketing Master Class Series for Builders. The entire 5-part series can be purchased as a digital download - click here to purchase. 

The three most important factors in attracting local business are accuracy, participation, and frequency. In Search Marketing, this is done through local search. It's not the only way to rank on the first page of Google's Search Engine Results Page (SERP), but it is the fastest-growing search method. Nearly half of all click throughs to your website will come from Google's Map Pack. We go over how to optimize your Google My Business profile.

Key Learnings: 

Step #1 - Accuracy. Making sure all of your profile content is accurate and current.

Step #2 - Participation. Your engagement on the platform is a key factor. Adding content and interacting with visitors improved your ranking results.

Step #3 - Frequency. Lastly, establishing a consist and timely routine to updating and responding is easier with our "Frequency Schedule".

Sponsored & Presented by Keokee Contractor Education


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NARI of Greater Chicagoland
Name: Laura Kritikos
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